Those DAM CMS, MRM, and other asset management acronyms

…or: “Hey Marketer, save yourself some headaches with an asset management tool”

Slalom Marketing Solutions Architect Michele Grant

Michele Grant is a Marketing Solutions Architect with Slaloms Atlanta office. She is passionate about creating integrated, multi-channel marketing strategies that take advantage of the latest in marketing automation and resource management technologies.

We start with a common problem, one that everyone in marketing has encountered, whether you’re an interactive marketer, brand manager, VP of Marketing, social media intern, or creative director: someone’s upset about collateral.

Maybe it’s an in-store piece with inconsistent product messaging. Maybe it’s an email with an incorrect discount percentage. Or field sales using brochures from two years ago (because they like them better). Or packaging that’s gone off the reservation in terms of adhering to brand standards. Whatever it is, guaranteed someone is upset about it. As well they should be! This marketing and branding stuff is serious business!

So what do you do? You probably have some tools that you use, like branding and style guides, agency onboarding kits, some type of asset repository, and maybe even product or program approved copy decks. And you most likely have some processes. You know who needs to see what, who has approval power, how to kick off a new request for collateral, etc. But you’re still having issues; important people aren’t reviewing messaging before it’s in market, copy, images, colors are inconsistent, deadlines are being pushed and you’re drowning in endless rounds of revisions.

When faced with these challenges, the ensuing discussions invariably bring up the following terms: Digital Read more of this post


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