Demystifying predictive analytics: design your analysis

This is part 3 in a series designed to show your organization how to create a customer-centric organization with predictive analytics. Get started by analyzing the status quo and evaluating your infrastructure.

Saken Kulkarni

Saken Kulkarni

Before entering into a career in Big Data and analytics, I was interested in becoming a Foreign Service Officer. I was fascinated by ancient history, international development, and War Games. As a college student, I remember that the most interesting classes in the course registrar required some less-than-intriguing prerequisite courses. I tried to get around taking these classes, to no avail. But looking back, it’s a good thing that my university enforced these prerequisite courses. Developing a well-rounded knowledge base enables you to think contextually and critically to drive new ideas forward. Read more of this post

Demystifying predictive analytics: evaluate your infrastructure

Saken Kulkarni

Saken Kulkarni

Technology’s changing by the minute, and so is your customer’s behavior. How do you find out where your customers are and how they’re making purchase decisions, and then swiftly react when that all changes? Customer-centric, predictive analytics are an important piece of the solution, and a key theme at NRF’s 2014 Big Show (and what this blog series is all about). A couple weeks ago, I talked about how to start building a customer-centric organization by analyzing the status quo. The next step is evaluating your infrastructure to lay a solid foundation for your analytics program. Read more of this post

Catering to the king: leveraging advanced analytics in a customer-centric economy

Saken Kulkarni

Saken Kulkarni

Fifteen years ago, sellers ruled the retail landscape, freely proposing the price for goods and services dictated by market or, very often, themselves. This “take it or leave it” attitude prevailed because customers had few resources to counter prices and shop around.

Today, the environment has changed. A customer looking to buy golf clubs for a weekend getaway can comparison shop on eBay or Amazon, and then post a comment on Facebook asking for opinions. The customer can then browse reviews of local driving ranges on Yelp to try out his or her new purchase. The proliferation of social media, ecommerce platforms, and mobile usage has created an ultra-educated class of consumers and has allowed the customer to have ultimate control of his or her purchasing decisions. The retail landscape has dramatically changed—the customer is now king. Read more of this post

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