Demystifying predictive analytics: analyze the status quo

Saken Kulkarni

Saken Kulkarni

A few weeks ago, I wrote about how retailers can leverage analytics to get a more complete picture of their ultra-connected customers. I also presented a five-step road map pointing the way there.

Over the next few weeks, I’ll outline these steps in greater detail. In the process, I hope to demystify advanced analytics and help C-suite executives successfully implement a data-driven culture within their organizations. Read more of this post

Catering to the king: leveraging advanced analytics in a customer-centric economy

Saken Kulkarni

Saken Kulkarni

Fifteen years ago, sellers ruled the retail landscape, freely proposing the price for goods and services dictated by market or, very often, themselves. This “take it or leave it” attitude prevailed because customers had few resources to counter prices and shop around.

Today, the environment has changed. A customer looking to buy golf clubs for a weekend getaway can comparison shop on eBay or Amazon, and then post a comment on Facebook asking for opinions. The customer can then browse reviews of local driving ranges on Yelp to try out his or her new purchase. The proliferation of social media, ecommerce platforms, and mobile usage has created an ultra-educated class of consumers and has allowed the customer to have ultimate control of his or her purchasing decisions. The retail landscape has dramatically changed—the customer is now king. Read more of this post

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